Google Sniping is the strategy of building “sniper” sites based on one “keyword” and supported by its related keywords (”LSI’s”). LSI, or “latent semantic indexing”, in the dummies’ language simply means “related keywords”.
A “google sniper” is one who builds simple websites targeting highly-focused keywords that are “profitable”, and “winnable”.
The google sniper uses the tactics of ”on-page SEO optimization” with very little “backlinking” (social bookmarking, pinging, and You Tube vids). The “traffic generation” side of backlinking is minimal — that George Brown, who popularized the concept (the idea was old, but George gave it a vibrant life, that also gave him a vivacious, fantabulous life — travelling the world at such a young, and enviable age (21?).
Backlinking is so minimal that George claims that Google sends him the traffic, and not the other way around.
(For those who know, “Backlinking” gobbles up a lot of time, with unsure results … it also sounds also with “back-breaking‘
)
This one keyword must satisfy the criteria that it has a “decent” amount of searches, and that the “competition” is not too tough.
If you find such a keyword, you build your site around it starting with the keyword contained in the domain name … And if you did your on-page SEO right, plus the recommended backlinking (social bookmarking, pinging, You Tube vid), the search engine god Google might should favor you with a “top 10″ ranking in their SERPs in “due time”.
Top 10 ranking = potentially More traffic
Top traffic = potentially More Clicks
More Clicks = potentially More Sales
That’s the goal of google sniping.
But over the years — it has become harder to rank using purely “sniping” tactics alone.
George recognized that, and with his Google Sniper 2.0, he attempts to patch the gaps with a complete module on off-page SEO (see “Further Training”, on Google Sniper 2 Review below).





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