Google Sniper Video Review: Importance of Pre-selling
Running Time: 14 minutes
Synopsis:
Google Sniper gives the following insights on the technique that gives him up to 20% conversion rate — Pre-selling.
This means … up to 1 out of 5 visitors “convert”, or buy the product that he endorses.
1. Pre-selling is not selling!
Let the sales page do the selling!
Your job is to put the visitor in the right rame of mind so that when he clicks on the link to the sales page, he is more inclined to buy!
(This gives rise to another topic — are your visitors ‘buyers’?, or ‘browsers’? … But that’s another topic…)
2. Give value, while pre-selling. Give them what they are looking for so that they don’t leave your site.
3. Congruence. Your theme must fit your story and your target audience. That is,your “character” must fit the story… he insinuates that you can a “character” to match your story…
Example, if you’re promoting a ‘weight-loss’ product, you — the author– must come across as a ”middle-aged lady” who had a weight problem. But now, you’ve found a “solution” that you wanted to “share” to anybody who cares to listen.
That is, even though he, in actuality, is an athletic super-male with a six-pack, instead of a woman who was formerly obese!) … .
(I didn’t find this idea ”comfortable” at first, but… upon later “rumination” — if you really believe that your product can solve a person’s problem, then it is not about you anymore — it is now about that person, and how your product can solve that person’s problem!)
4. Pictures. If you as the author fits your theme, then the Google Sniper advises you to use your own picture… If not, he recommends iStockPhoto.com where one can get royalty-free photos for as low as $1.
He advises us to use ‘average” photos that your “average” visitor can relate to… and not to use professionally-crafted photos which may turn-off your visitors.
(In this regard, he says “make your About Me page good… there’s nothing like givng life to a website by knowing how the writer looks like.)
5. Info product vs. physical product. In the first part of the video, he talked lengthily about the difference in approach when preselling an info product, and a Physical product. (If you want to know …. )
6. Wordpress themes. He revealed where he sources his Wordpress themes. For pro-looking yet very-much affordable, he points to: “iNove”, “fusion”,and “i2″ (the mango orange themes).
