Vid 2    11mins
Keyword Research
=============================
Synopsis:
GB show in real time how he does his KW research using the “dating” niche as an
example.
1. Sniff test
- Free Google Tool to find out the number of searches q month, and its LSI
- which columns to hide bec. you don’t need them (hide the monthly search vol)
- which phrase variation to use, “phrase” or “broad”?
==> phrase,one in “quotes”
ex. “cute pick up lines”
- min number of searches (at least 3,000 per month)
2. In-depth test, looking at the page 1 of the search result, see the competition, and
assess if you can “win” … judging the level of competition can be tricky
-  how to download the KW in CV file
-   a. pick out the kw in quotes,  assess Page 1, the “quality” and “relevanc” of
the competition )p.1 and p. 2)
-  b. takeout the quotes, assess Page 1 result
- check out the PR (page Ranking), the Alexa ranking of the top rankers
-  .. assess the competition
can outrank “forums”, Yahoo answers ..
stay out from the “authority” sites, PR =4 above
.. the “Wiki’s”… hard to outrank them
just targeting $300  month
==> suggestion, based on personal experience, the more you build sites,
the better you can become in gauging competition.
PROS:   (Major)Took real time to illustrate how he does his KW research real time:
CONS:   (Minor) Talked of  Alexa Ranking, Page Rankin, and “SEM-Rush” as if
assuming that his audience already knows about them.
Promotes a tool that he says saves him a lot of time:
==> proceeds to intro a TOOL that makes it easier (KW-Elite)

Google Sniper Video 2 Review — Keyword Research
Running Time:    11mins

Synopsis:

George Brown (GB) shows  in real time how he does his Google Sniper KW research using the “dating” niche as an example.

He does two tests: the “sniff” test, and the “in-depth” test.

1. Sniff test

He demonstrates Google’s Free Keyword Tool to find out the number of searches per month, and its related keywords.

He shows which columns to hide because you don’t need them.  (Hide the monthly search volume.)

He explains which phrase variation to use, and when to use them ( “phrase” or “broad”). He says that a search volume of ____ per month is viable enough, depending in the competition which he elucidates in the “In-Depth” test.

He shows in real time how he finds his keywords in a “dating” niche, fine-tunes them, saves them in a spreadsheet file …. and how he uses it to organize his “clearing” method in isolating the keyword “winners”.

And then, he further tests his keywords in the …

2. In-depth test

He starts looking at the page 1 of the search engine result for the keyword selected to assess the competition — can we outrank them, or not?

He uses the “off-page” factors such as “Page Rank”, Alexa Ranking, and the sources of the pages. He says that pages coming from “forums”, “Yahoo Answers” are easy to beat.

But when it comes to “authority sites” such as the “Wiki’s”, and sites that have PR > 3 … they can be hard to beat.

He qualifies however that judging the competition can be a tricky thing.

But with experience … that the more you build your sites, the more knowledgeable you’ll become.

He Found a Solution …

That is why, he sought out a tool that will save him time.

And he found his gem in … the Keyword Elite 2.0.

This he says, he uses everyday. And that,  it alone, has saved him hundreds of hours in research work.

So, he recommends to everybody to also try  Keyword Elite. He actually has worked out a plan with Keyword Elite owner, Brad Cullen, to try out the package for 15 days free … no credit card details, just your email address.

PROS: GB took it to heart to illustrate how he does his KW research in real time, step by step.

CONS: This is minor … he talked of  Alexa Ranking, Page Rankin, and “SEM-Rush” as if assuming that his audience already knows about them. #